Transform Data into Strategic Business Advantage
Expert analytics consultant in Geneva helping businesses make data-driven decisions. I provide comprehensive analytics services from data strategy to implementation, covering web analytics, product analytics, marketing analytics, and business intelligence for Swiss companies.
8+ years experience in analytics across multiple industries
Holistic approach from strategy to implementation
Expertise in Google Analytics, Mixpanel, Amplitude
Custom analytics solutions tailored to your needs
Focus on actionable insights, not vanity metrics
ROI-focused analytics that drive business growth
Training and enablement for your team
Geneva-based with international analytics experience
GDPR-compliant analytics implementations
Develop comprehensive analytics strategies aligned with business objectives. Define KPIs, measurement frameworks, and analytics roadmaps.
Implement and optimize Google Analytics, Mixpanel, Amplitude for website and product tracking. Track user behavior, conversion funnels, and feature usage.
Measure marketing ROI across channels. Attribution modeling, campaign tracking, customer acquisition cost analysis, and marketing mix optimization.
Deep-dive customer analytics including segmentation, lifetime value analysis, churn prediction, and behavioral analysis.
Design and analyze A/B tests and experiments. Statistical rigor, proper sample sizing, and actionable recommendations.
Audit existing analytics setups, identify gaps, and optimize tracking. Ensure data quality and actionability.
Analytics focuses on analyzing data to understand what happened and why, often including predictive elements. Business Intelligence centers on reporting and dashboards to track performance. I provide both, choosing the right approach for each business question.
It depends on your needs: Google Analytics 4 for web analytics, Mixpanel or Amplitude for product analytics, and custom solutions for specialized needs. I'll assess your requirements and recommend the best fit.
I implement privacy-first analytics: proper consent management, data minimization, anonymization where appropriate, and transparent data policies. I ensure your analytics setup complies with GDPR and Swiss data protection laws.
Absolutely! I often start by auditing existing analytics to identify what's working, what's missing, and what insights are being overlooked. Then we optimize and expand based on business priorities.
Quick wins like dashboards and basic tracking can deliver value in 2-4 weeks. Comprehensive analytics programs with custom tracking and advanced analysis typically show full value in 2-3 months.
Yes! Training is crucial for long-term success. I provide hands-on training for your team on using analytics tools, interpreting data, and making data-driven decisions independently.